Director of Marketing, Sun Devil Athletics- Tempe, AZ

Position: Director of Marketing
Company: Sun Devil Athletics
Location: Tempe, AZ

Duties and Responsibilities:
Under administrative direction, is responsible for driving the university’s athletic revenue and fan engagement in collaboration with University and Sun Devil Athletics’ departments. Will have oversight of branding, marketing, advertising, promotions, social media, research, and management of Sun Devil Athletics (SDA) customer relationship manage (CRM) system. The SDA Marketing Department supports ticket sales and service operations, sponsorship sales conducted by ASU’s partner IMG, community relations, broadcast, game experience, and our individual sport programs. This position will require significant collaboration and teamwork with all internal and university departments. Results will be measured by performance metrics specific to the areas overseeing. Administrative duties include strategic marketing planning, budgeting, media and agency negotiations, and staff management and development. Specific duties and responsibilities include:

Brand Management:
- Implements all brand marketing campaigns for SDA while maintaining the integrity of the brand identity.
- Directs the brand strategy across multiple content platforms including, but not limited to, print, digital, and broadcast mediums.
- Directs all aspects of the marketing and advertising budgets.
- Monitors and ensures compliance of all SDA trademarks and wordmarks in conjunction with the Office of Trademark Management and the Sun Devil Brand Council.
- Works in conjunction with the Pac-12 and other member institutions to advance both the university’s brand within the conference and the conference¿s brand as a whole.

Marketing:
- Develops, coordinates, and executes comprehensive advertising campaigns for SDA utilizing traditional, social, and alternative media. These will be conducted with a mixture of internal staff, university assets, and outside agencies.
- Directs the development of creative campaigns designed to support ticket sales for all SDA teams along with corresponding promotional strategies.
- Collaborates with other departments to implement promotional and theme calendars for each sport designed to increase fan interaction throughout the entire year.
- In collaboration with IMG and the Sun Devil Game Experience Department, develops and implements new marketing initiatives such as retail promotions, in-game entertainment platforms, and wireless apps.
- In association with the Ticket Sales and Service Departments, activates programs designed to drive lead generation for season, group, and premium seating sales.

Social Media:
- Designs and implements a cohesive digital identity and brand image that complements the brand image of SDA and the University.
- Builds, directs and implements strategies and digital marketing campaigns designed to increase traffic and interaction with all forms of digital communication,
- Creates and implements a comprehensive social media strategy including but not limited to Facebook, Twitter, Vimeo, YouTube, etc. designed to increase engagement and revenues for SDA.

Analytics and CRM:
- Directs the marketing aspects of SDA participation in the University¿s CRM initiative; analyzes all data and develops a performance plan to maximize ticket sales and revenues; measures all results and communicates the information to SDA senior management.
- Oversees all marketing research and develops matrices to measure fan affinity, involvement, and customer service satisfaction utilizing data sources such as Scarborough and Personix.
- Implements the plan to analyze the data, assist in the development of an improvement program and measure and report the results.

Supervisory Responsibilities:
- Supervise, hire, and conduct performance evaluations for employees and functions of the SDA Marketing Department.

Reports to the Associate Vice President for University Public Affairs and the Associate Athletic Director for Revenue. Adheres to the rules and regulations of the NCAA and PAC-12, as well as the policies and procedures of the department, the University, and the Arizona Board of Regents.

DAYS AND SCHEDULE: Varies; will include evenings, weekends, and holidays.

Posted Rate of Pay
$55,495 - $63,495 per year; DOE
Minimum Qualifications:
Bachelor’s degree in a related field and five (5) years of related experience, including three (3) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.
Desired Qualifications:
Experience in: professional or collegiate athletics; budget management with a particular focus on return on investment (ROI); brand marketing; analytical and strategic thinking; team leadership and collaboration; customer segmentation and market research; setting priorities; working in a fast paced environment; working non-traditional hours. 

Knowledge of: social media, digital and e-mail marketing strategies and applications; understanding graphic design principles and practices. Evidence of effective verbal and written communication skills.
Department Statement/Gen Info
The mission of Sun Devil Athletics (SDA) is to provide opportunities for student-athletes to achieve at the highest levels of both academic and athletic excellence, thereby providing them with opportunities for personal growth, offering a unifying force to the campus community, and creating a source of pride among and support from the external constituencies of the university.

SDA is fully committed to the principles of student-athlete welfare, institutional control, gender and ethnic diversity, and sportsmanship. This commitment includes creating an environment where student-athletes contribute to a winning tradition while enhancing the campus and local community and competing in a program having integrity and high ethical standards. SDA is committed to a leadership role within the university, community, the Pac-12 Conference, and the nation.
Background Check Statement:
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications.
Standard Statement:
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 70,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

Arizona State University is an Equal Opportunity/Affirmative Action employer.
Instructions to Apply:
Application deadline is 11:59pm Arizona time on the day indicated.

REQUESTED MATERIAL MUST BE IN ONE ATTACHMENT.

Complete the required information and attach a single Word or PDF document, which includes:
    1. Cover letter
    2. Resume
    3. Three professional references (names and phone numbers)

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. 

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

Only electronic applications are accepted for this position. If you need assistance applying for this job, please contact our customer service center at 855-278-5081.

ASU does not pay candidates for travel expenses associated with interviewing, unless otherwise indicated by the department at the time of call for interview.

https://www.asu.edu/go/employment/?auth=guest&jobid=27972&SiteId=1&PostingSeq=1