Navigate’s Sponsorship Book
AJ Maestas and the staff at Navigate are writing a small book that encapsulates the basics of sponsorship valuation, research and ROI. The book is intended to be utilized in academic settings, but will be a great resource or gift for anyone interested in sports research. Please check back soon for instructions on obtaining the book.
Testimonials
“Navigate has been a tremendous resource in providing industry intelligence that arms our sponsorship, sales, and business development teams with information to better serve current partners and target prospective clients.”— Alicia Rankin - Head of Research and Fan Insights, National Football League
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”— Matthew Haas - Director of Partnership Marketing, AAA Mid-Atlantic
"Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan."— Charlie Shin - Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)
“By providing us with complete assessments of our sponsorship investments, we were able to prioritize our portfolio spending and improve our negotiating leverage."— Phil Penuela - Market Research Manager, U.S. Cellular