Navigate Webinars
PREVIOUS WEBINARS:
Topic: EFFECTIVE SPONSORSHIP AND FAN RESEARCH WEBINAR
Date: Wednesday, April 4th
Time: 11:00 AM - 12:00 PM (Central)
Cost: $99
Presenters: Dr. Mark Friederich, Executive Vice President of Research and Stefanie Francis, Co-Founder and Managing Director of Research Office
Synopsis: This webinar will provide an in-depth look at the various ways to approach sponsorship and fan/attendee market research in the sports and entertainment space. Our presenters will be specifically discussing ways to approach the research, what questions/objectives are best met and the pros and cons of doing the research yourself vs. outsourcing. We’ll also be walking through some specific do’s and don’ts of conducting this type of research.
To purchase a recorded version of the webinar, please click the link below:
If you are interested in purchasing the option to view a recorded copy, please click the “Buy Now” button below.
Topic: MEASURING SPONSORSHIP ROI
Date: Wednesday, November 16
Time: 12:00 PM (Central)
Synopsis: This webinar will provide an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space. Our presenters will be specifically discussing bounceback and sales tracking, B2B hospitality tracking, and market research driven ROI estimates. We’ll be walking through methods, examples and calculations of each in order to show attendees how to measure their sponsorships.
Presenters: AJ Maestas, the founder and president of Navigate; Dr. Mark Friederich, Executive Vice President of Research; Matt Balvanz, Director of Analytics
Cost: $99
If you have any issues or questions, please contact Julie Frank at .(JavaScript must be enabled to view this email address).
If you have any issues or questions, please contact Julie Frank at .(JavaScript must be enabled to view this email address).
Testimonials
"Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan."— Charlie Shin - Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”— Matthew Haas - Director of Partnership Marketing, AAA Mid-Atlantic
“Navigate has been a tremendous resource in providing industry intelligence that arms our sponsorship, sales, and business development teams with information to better serve current partners and target prospective clients.”— Alicia Rankin - Head of Research and Fan Insights, National Football League
“By providing us with complete assessments of our sponsorship investments, we were able to prioritize our portfolio spending and improve our negotiating leverage."— Phil Penuela - Market Research Manager, U.S. Cellular