Sponsorship ROI

Ultimately, senior executives and sponsorship buyers want to know the Return on Investment or ROI for their marketing investments. Navigate helps clients answer this question in two ways: through market research and by way of ROI models.

The market research solution is essentially a brand impact study with the addition of measures on market share and sales mix to determine if consumers are buying more of a product or service due to a sponsorship. For many sponsorships it’s the only way to measure ROI given the disconnect between retail sales data and the factors that influence those purchases.

Brands that use ROI models without having to conduct primary market research with fans have reliable and timely access to sales and cost data directly tied to sponsorship promotions and activation; e.g. business-to-business hospitality and a sales campaign vs. a control group.

Having completed hundreds of such studies, the Navigate team is the industry’s leading expert on the myriad of challenges and solutions necessary to accurately measure sponsorship ROI. Please click on the logos below to learn more about how a sampling of previous clients have utilized Navigate’s ROI analysis.