Sponsorship Valuation

At Navigate, we provide transparency to help buyers and sellers understand the fair price and exposure associated with any given sponsorship.

A valuation consists of two major components: our proprietary methodology to value each quantitative and qualitative benefit, and benchmarking to assess prices in the current marketplace.

Each component of a valuation is based on generally accepted metrics and principles in the industry, allowing the results to be transparent and defendable in the worlds of media buying, experiential marketing and sponsorship. Example factors include:

• Media advertising rate-card and actual market prices
• Leading technology to track TV exposure
• Cost per impression analysis
• Benchmarks from recent marketplace transactions
• Software-based print and online exposure tracking
• CPM measures
• A comprehensive collection of subscription research databases

This custom analysis is based in science and methodology that remains consistent, but also has the flexibility to account for the unique nature of your property or brand.

Please click on the logos below to learn more about how a sampling of clients utilized our sponsorship valuation services: